Say 👋 to Friends

“Everybody talks about the weather, but nobody does anything about it.”
—Mark Twain/Charles Dudley Warner

Sometime last summer, I finally caved. I just really wanted the old Instagram back. 

As some of you know, I was an early employee at Instagram. So reminiscing about the past (and dealing with a lot of disappointment) is nothing new for me. But by now, my yearning had somehow grown too strong after all.

Old Instagram (OG) was perfect. Kevin and Mikey had created a gold standard for simple, fast and beautiful. But that Instagram is clearly gone. And it’s clearly not coming back. And so I decided, very reluctantly, to bring it back myself.

Fast forward to today, and I’m glad I started coding. 

Say hello to Friends, an app for sharing photos with close friends.

Friends is not OG because we live & share differently than we did in 2010. But many things will feel familiar, while others will feel new and more intimate.

A few of us have been using Friends for a while now — and it’s been wonderful.

The doors are slowly opening for the next few people to join — so if you’d like to use it with your friends too, sign up for an early spot on the waitlist here:

Thanks for reading,